Jeanne has been a marketing professional for more than 25 years, concentrating on creative and innovative solutions to corporate communications challenges. Her experience extends from health care organizations to trade associations, real estate development and office systems. Jeanne's expertise includes: sales support and marketing communications; media relations and crisis management; continuing education; copywriting; graphic design and illustration.
Career Highlights
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At Promotional Products Association International, Macejko directed her team in creation of all marketing materials for this international trade association, including product launches, national trade shows, collateral materials, advertising, membership services and continuing education. During her tenure, she quadrupled productivity of internal agency while reducing related expenditures by 30%.
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At Signature Home Care Group, Jeanne served as marketing manager for a home care company providing services in eight states and 20 markets. Her responsibilities included: production of sales collateral and training materials, corporate identity, marketing communications and administration of continuing professional education programs.
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At Brookhaven Psychiatric Pavilion, Macejko initiated the hospital's first competitive marketing program, assuming line responsibility for: strategic planning, referral development, product/service development, advertising and budget. Jeanne also served as a national resource for start-up operations, troubled hospitals and crisis management.
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At GF Business Equipment, a publicly-traded, Fortune 100 company, Macejko managed all aspects of the national public relations program for financial, trade, stakeholder and consumer audiences.
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At Youngstown Hospital Association, a 900+ bed teaching hospital, Macejko advanced from medical illustrator/photographer to associate director of public relations/publications manager.
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Macejko has been a creative consultant to The Edward J. DeBartolo Corporation and The Cafaro Company, national developers of malls and retail space; instructor of graphic design and illustration at Youngstown State University; and a teacher of English at Austintown-Fitch High School, Tunapuna Secondary School (Peace Corps - EC VI), East Palestine Middle School and Letterkenny Technical School (Republic of Ireland). She graduated magna cum laude from Youngstown State University.
- BREAKING
THE SALES BARRIER: How to Develop Million Dollar Producers Sales
training book published in 2001 by National Underwriter
Ghostwritten for Randy Schwantz (Concept to pre-press in 110 days.) - A
MILLION CHAMELEONS
Illustrated children's book published in 2004 by Shane Murphy Press
(20 color pages, plus cover) Written, researched & illustrated for children 8-14 - A
MILLION CHAMELEONS:
Color Your Own Chameleons
Published in 2005 by Shane Murphy Press
(28 ready-to-color pages, plus cover) For children 8-14 - KEYSTONE
CORPSE -
unpublished 100,000-word, detective fiction
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BIG D DEAD: Persons Unnamed - unpublished 75,000-word mystery
- ROSE FEVER - unpublished 105,000-word novel of psychological suspense